The health benefits of eating fresh vegetables is to be aired via a national TV advertising campaign. The move aims to address the decline in the number of people who consume vegetables as a routine part of their diet, especially children. Independent think-tank the Food Foundation, set up to tackle the huge rise in diet-related illness, has teamed up with ITV to air the campaign as part of its Veg Power initiative, which hopes to reach more than two thirds of households with children, to encourage a real behaviour change and get everyone inspired to change their attitudes to veg.The new advert, which will air in January, will span across a its channels, including primetime entertainment and current affairs shows and is costing around &pound;2m. The move forms part of ITV&rsquo;s diet-motivated Feel Good strategy, which launched in June.Production is being funded by a unique alliance of the UK&rsquo;s major retailers, including Iceland, Lidl, Marks &amp; Spencer, Morrisons, Waitrose and Sainsbury&rsquo;s, with money donated via the Veg Power Fund. The campaign is supported by TV cook and environmental lobbyist Hugh Fearnley- Whittingstall. &ldquo;The world of veg is full of vibrant colours and exciting and diverse tastes and textures, and we want everyone, especially children, to love them more and eat them more,&rdquo; said Hugh. &ldquo;If they do, it will make a huge difference to the health of the nation, and the lives of our kids.&rdquo;

Go Veg!

Birds & Blooms

IN GOOD COMPANY

Sense or Nonsense?

Food-Focused and Fierce

Sparrow Look-Alikes

ON THE MOVE

Embracing the Darkness

Autumn Wonders

Red-Hot Plants

YOUR OWN Perfect Prairie

Maple Mania

Vanity Fair US

THE GE NERAL

Architectural Digest US

HELLA, YES

BAD FAITH

Boys and THEIR TOYS

STRANGER Things

CHARM SCHOOL

FUNNY BUSINESS

A House Divided

VANITIES

Changed for Good

Staying Present

Going Big

Table Talk

Earth Tone

BOTH NOW SIDES

shades of eden

GIVE AND LET GIVE

mother nature

THE BILLIONAIRE'S SECRET

BOTH SIDES NOW

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Tamil(தமிழ்)

Telugu(తెలుగు)

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.