For the past four years, the women and teenage girls of the villages of Borda and Mahabadia, on the outskirts of Bhopal in Madhya Pradesh, have been creating magic with thread and cloth. Working under the guidance of a few socially-minded citizens, these artisans have embroidered panels that are made into cushion covers, tote bags, and zipper pouches, which are sold via Twitter, Instagram, Facebook, and word-of-mouth marketing, enabling them to earn a livelihood and support their families.
The NGO, Aham Bhumika, was founded in 2008 and is also involved in other initiatives, like the art and craft education of rural children. But it’s the works produced by the livelihood initiative that is so eyecatching. The embroidery designs of these rural artisans go well beyond the mundane - whimsical animals, Christmas trees, flowers, zodiac signs, a funky pattern of bananas and even Mexican painter Frida Kahlo make an appearance, to the delight of customers.
Denne historien er fra September - October 2020-utgaven av IFJ.
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Denne historien er fra September - October 2020-utgaven av IFJ.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Embroidering A Story Of Survival
The artisans of Aham Bhumika have been busy even during the pandemic, working their magic on bags, sarees and cushion covers
SUITE DREAMS ARE MADE OF THESE . . . .
A luxury suite must combine luxury, functionality, beauty and have a little something extra to stand out
The japanese way: MARUNI
‘The rich are different’; companies rich in design, certainly are. they invest their trust and resources into creating products imbued with the value that only great design can add. ifj does a deep dive into the path that makes these companies different. we start in the far east, with maruni, japan.
MADE TOGETHER , APART . ‘connected' at the design museum, london
A material-driven project pushes the boundaries of what is possible with American hardwoods and explores how designers and craftspeople adapted their working practices during the lockdown.
“DESTINY HAS TWO WAYS TO RUIN YOU: BY DENYING YOU WHAT YOU WANT , OR GIVING IT TO YOU! ”
IFJ shares the views of thinking people, throwing them open for discussion, dissection, and analysis. in short, for you to think about and send in your own thoughts and responses. in this conversation, we share Amarnath's thoughts
SITTING PRETTY
The recent pandemic has seen consumers invest more in their homes, creating bespoke and elegant spaces that benefit the players in the luxury high end furniture segment
THE LOUNGE AT ESSEX FARMS NEW DELHI
Commission : design ethics architecture studio
AR. BRIJESH SHAIJAL
Architects do the talking, as they wander through the world, pointing to architectural and design features they have loved along the way
RESILIENCE IS AN INCREASINGLY IMPORTANT ASPECT OF LUXURY DESIGN
Rachel johnson, senior vice president and studio director, wimberly interiors, on luxury hotel design
Abhishek and aashita chadha: THE KARIGHARS , BENGALURU
Founder of the KhariGhars, what is most satisfying about his profession, and he is quick to tell you that it is the fact that most of his clients are his close friends.
