<div style="page-break-before:always; page-break-after:always">His wit and sense of humour balance the seriousness of his all-encompassing role, which is to strategise the brand&rsquo;s growth, leadership and associations. In this exclusive t&ecirc;te-&agrave;-t&ecirc;te, he discloses the evolution of the company&rsquo;s India operations, the most important market under his leadership.THE PAST&ldquo;When I joined about 10 years ago, my mandate was to scale the business, expand our internal skill base and create an aspirational identity. The first opportunity was to make the category interesting because despite the increasing discretionary spending power of urban consumers, bathrooms were not a real priority. So, we focused on product innovation from both perspectives, design and experience. We began to offer digitally operated and customisable showers, vibrant colours, finishes and textures on fittings, and a new range of sanitaryware. We realised early on that residences would grow vertically and created compact designs or those that use less water to meet the specifications of developers. We focused on how our products can transform the look and feel of bathrooms. The two Kohler Experience Centres in Delhi and Mumbai were built to showcase the power of such transformations. In parallel, we&rsquo;re continually expanding our footprint of sales and service across India, moving into the next tier with showrooms and a service support system.&rdquo;THE PRESENT&ldquo;One of the company&rsquo;s enduring values is to stay &lsquo;at the leading edge of design and technology&rsquo;, a maxim that we live by and demonstrate every day. For us, design is secular and inclusive&mdash;David Kohler, our CEO and President, often says &lsquo;design is all about emotion&rsquo;&mdash;and we are never limited by a specific school of thought. One of our core values is to make a functional product beautiful without compromising on either form or function. Among our most innovative offerings is Vive, a playful and aesthetic faucet inspired by the graceful movements of a ballerina. It is entirely designed, engineered and manufactured in India, for India. It launched last year, and, I think, the name is poignantly appropriate as an ode to life in the middle of the horrific pandemic. Aside from it, we also have an affordable luxury range named Fore, we&rsquo;ve added bathroom vanities and HD mirrors to become a complete bathroom brand, and presented The Modern Life Thin suite of ceramic products after architects and interior designers expressed the need for a contemporary design with a minimal silhouette for city homes.&rdquo;<div style="page-break-before:always; page-break-after:always">THE FUTURE&ldquo;We&rsquo;ve been observing shifts in bathroom trends led by hospitality and commercial design but the pandemic has had a dramatic impact. It wouldn&rsquo;t be the first time. In fact, the concept of powder rooms started in the US after the 1918 pandemic to ensure guests sanitise themselves on arrival. This time around, the demand for touch-free and sensor-based bathware along with products such as Germishield toilet seats and bidets has surged, especially in high footfall zones like airports. We&rsquo;re also excited about pioneering the fully connected and voice-activated KohlerKonnect, making more sustainable products to become carbon neutral by 2035, and offering consumers colour options to express their individuality. After three years in the pipeline, by far the most important launch (and my favourite) this year will be the first-ever, India-inspired limited range named Artiste Edition, which uniquely pays homage to ancient Indian arts and crafts.&rdquo; &bull; kohler.co.in

Salil Sadanandan gives insight into the Past, present & future of Kohler Co

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