<p><strong>WE LOVE A GOOD PARTY, </strong>and when Marimekko reaches a milestone, that&rsquo;s cause for celebration! The Finnish design company has a colourful history of creating homewares, clothing and bold prints you can spot a mile away in a sea of sober neutrals. You might say bringing joy to people&rsquo;s lives is the brand&rsquo;s reason for being. &ldquo;Marimekko is much more than its designs. It&rsquo;s an attitude. A reflection of everyday happiness,&rdquo; says the company&rsquo;s senior designer Sami Ruotsalainen, who in 2009 was tasked with creating Oiva, a new tableware collection. &ldquo;I was briefed to design some cups and mugs with a shape that would be relevant for the next 100 years,&rdquo; he explains. &ldquo;That number 100 was used to demonstrate the timelessness we were looking for. When I started designing the Oiva collection, I chose words to guide me: honest, relaxed, natural, functional, cosy, longlasting and modern.&rdquo; Those words (and a love of cooking) inspired the seamless lines and strong personalities of the first Oiva pieces. They were an instant success. New prints and materials including wood and leather are added each season and 10 years on, the collection has outgrown the dining table and made its way into other rooms. &ldquo;Oiva is very welcoming towards new family members. When there is a need for addition, I start designing a new item.&rdquo; So how will Oiva make it to its centenary? &ldquo;The key to timelessness is functionality,&rdquo; Sami answers. &ldquo;Good design accompanies your everyday life. Good design solves problems.&rdquo; Cheers to that, or as they say in Finland, &ldquo;Kippis!&rdquo;</p>

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.