The Imagine Studio is the experience center for the Trees, Godrej Properties&rsquo; flagship project at, Vikhroli. An innovative adaptive reuse project designed by Studio Lotus and GPL Design Studio, it consists of gallery and exhibition spaces; a cafe; a wifi-enabled public plaza and a small urban farm. &ldquo;It is an attempt to re-envision the customer journey for our new mixed-used development called The Trees&rdquo; explains Anubhav Gupta, Chief Design Officer and Business head, Vikhroli for Godrej Properties Ltd. &ldquo;The intent of the project was to illustrate an invigorated public realm as a microcosm of the master plan, while preserving the essence of the site&rsquo;s industrial heritage.&rdquo;&nbsp;<img class="img1-thumbnail" src="http://magarticles.magzter.com/articles/476/226670/5939528508ee8/page951496928615.jpg"" owidth=523 oheight=775" style="height:741px; margin:0px; position:relative; width:500px" />&nbsp;Conceptualized as the gateway to the development in Vikhroli, two co-generator plants were transformed into an exhibition space and a marketing studio respectively. The boiler room became a cafe, together with a large chimney these frame a 3,900 sq. mts plaza playfully peppered with event plazas, a market street, an urban farm and spaces for public art installations.<img class="img1-thumbnail" src="http://magarticles.magzter.com/articles/476/226670/5939528508ee8/page961496928692.jpg"" owidth=570 oheight=378" style="height:332px; margin:0px; position:relative; width:500px" />The design strategically re-purposes a heritage landscape in a more urban, community centric setting. The structure of the buildings was preserved and reinterpreted in new materials like corten steel to create a more modern aesthetic. &ldquo;This reflect Godrej&rsquo;s rich heritage and an evolving narrative compelling anyone who sees it to embrace our values and the story of The Trees.&rdquo;, says Anubhav.<img class="img1-thumbnail" src="http://magarticles.magzter.com/articles/476/226670/5939528508ee8/page971496928729.jpg"" owidth=580 oheight=379" style="height:327px; margin:0px; position:relative; width:500px" />Sustainability is a key development principle for this project. Salvaged industrial scrap and found objects have been thoughtfully integrated into the landscape. A Corten steel strip inserted into the layout acts as a guiding pathway that subtly indicates the key experiences of the entire experiential journey. &ldquo;We stayed away from following best practices or industry benchmarks,&rdquo; says Anubhav.&lsquo;Cabinets of Curiosity&rsquo;, a collaborative art installation in collaboration with artists Ali Akbar Mehta and Vidha Saumya provides an interesting glimpse into the Godrej&rsquo;s group&rsquo;s history that mirrors nation building and is depicted through the past, present and future within the silos clustered inside the legacy park.<img class="img1-thumbnail" src="http://magarticles.magzter.com/articles/476/226670/5939528508ee8/page991496928894.jpg"" owidth=558 oheight=379" style="height:340px; margin:0px; position:relative; width:500px" />Overall, this is a successful attempt in capturing Godrej&rsquo;s vision and commitment to openness and equity; both the design teams have together created a layered and transparent series of spaces connected to nature.

Beyond Imagination

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