Rajesh Uttamchandani, Director of SSK Group (Syska) is a first generation entrepreneur and also the visionary in the true sense. With an enriching experience of over 3 decades, Rajesh Uttamchandani holds a strong lineage of the diversified conglomerate SSK Group, 10,000 crore business conglomerate, before creating and building his own brand – Syska.
Under his leadership, Syska’s innovative product and marketing strategy has revolutionized the LED market in India. With more than 40 patent products and 20 International JVs, the phenomenal growth of Syska can be attributed to Rajesh’s dynamism. The driving force behind the brand, he is responsible for formulating the company’s overall strategy, vision and focus, necessary for Syska to continue its pace of rapid growth and expansion. #SURFACESREPORTER spoke to Rajesh Uttamchandani on his vision for the company, the journey, advice for young entrepreneurs and much more...
1 syska is said to have pioneered in transforming the lighting business from institutional to retail.
Please share how the idea of doing business in lighting was conceived.
As we know, necessity is the mother of innovation. At Syska, we are constantly gauging consumer needs and trying to best match those with solutions that help solve their problems. Earlier, there used to exist standard light bulbs, tubelights and compact fluorescent lamps (CFL’s). The market for light-emitting diode (LED) lighting options was limited in India. We saw this as an interesting opportunity and immediately took the first step of introducing LED lighting products into the Indian market. Through our pioneering work in the LED lighting industry, we have also been at the forefront of new innovations. Today, our product portfolio not only includes regular LED lights but also encompasses smart lighting options. With a keen focus on helping protect the environment, we have also introduced ecofriendly LED lights that are low in energy consumption and don’t emit harmful UV or infrared radiation.
2 also, share how the approach of retail shaped up?
This story is from the February 2019 edition of Surfaces Reporter.
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This story is from the February 2019 edition of Surfaces Reporter.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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