India Interior Retailing Focus: Lighting The Purple Turtles, Bangalore
Surfaces Reporter|September 2019
Starting as a boutique lighting studio in Bangalore in 2009, The Purple Turtles has grown into one of the most eclectic stores for home decor. Its unique philosophy, ‘our products say something,’ says it all about the young and creative minds who are behind the success of the dynamic studio. Lighting designer and connoisseur of all things fine, it was Radeesh Shetty’s passion for objects that led to the birth of The Purple Turtles. He loves a good design challenge and travelling on work — especially because work means sniffing out beautiful things! While chatting with him, the #SurfacesReporter team learns interesting stories about the firm’s inception, accomplishments, plans and beliefs.
India Interior Retailing Focus: Lighting The Purple Turtles, Bangalore

What’s the story behind ‘The Purple Turtles’?

The Purple Turtles story began almost a decade ago, at a time when for lighting up space, there was a choice between mass-produced wall fixtures and inaccessible imported design. What started as a boutique lighting studio in Bangalore, showcasing the best of our own and independent Indian designs in 2009, has grown into one of the most eclectic stores for home decor. We design with freedom and source with responsibility, all for the love of collecting, curating and creating!

The name, ‘The Purple Turtles’ is really interesting. What made you choose this name?

Purple stands for opulence and prosperity, whereas Turtles are attracted to light and stand the test of time thus, the name, ‘The Purple Turtles.’

You started with a retail store, then what made you open up an online store as well?

We started with our retail store in 2009 and are fairly new in the e-commerce space. Having a retail store gives customers a touch and feel the experience, whereas an online store makes our products more accessible globally. It’s easier for customers also to get a fair idea about the catalog and price range of our brand online.

On what basis do you select the designs to be displayed in your store? What type of materials are usually used in these designs? Are you observing a change in design and materials used over the years?

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