After a ten-year stint as chief technology officer of the gaming business in London, Brett Meyerowitz made his way back to South Africa and started working for a banking company. With more time on his hands, he decided to volunteer as an ambulance assistant, which exposed him to the deep inefficiencies of the emergency response systems used in SA.
“The systems were dated, expensive to maintain, unfriendly and extremely inefficient, resulting, among others, in emergency response teams being reliant on map books when they were in unfamiliar territory. This is situations where timing often meant the difference between life and death,” Meyerowitz says.
In response he started developing a mobile platform to help him and fellow volunteers overcome this challenge. Features were expanded as more companies became aware of the system and requested additional features, such as global positioning and real-time navigation.
Meyerowitz only registered the company in 2014, after TomTom asked him for his business banking details to pay over commission for referring clients to them, who were looking for navigational technology to link with his system.
“At that stage I still referred to the system as Dispatcher, but settled on the name RapidDeploy as it was more descriptive of what I wanted to achieve,” he says.
Serendipity
This story is from the 30 July 2020 edition of Finweek English.
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This story is from the 30 July 2020 edition of Finweek English.
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