2022 Top Trends To Profit From

With the pandemic leading to a sea change in the business world, the ability of companies to adapt has emerged as a key success factor

- Arul Selvan, Danish Khanna, Karthik Anand and Udhayaprakash

RETURN TO NORMALCY & THE OMICRON THREAT

In search of the new normal

Although many people are making predictions about the end of the pandemic, chances of going back to the pre-pandemic world look slim. Only time will tell whether COVID-19 can be eradicated or we will have to learn to live with it. In fact, as you read this, a new variant named Omicron is spreading swiftly across the world.

The pandemic has resulted in a host of changes in the business world. With remote work gaining more popularity, greater importance is being given to employee well-being. On the other hand, the growing adoption of digital business models has accelerated digital transformation across sectors. Amid all, it has become more important for organisations to nurture new leadership skills and create a skilled and efficient workforce in order to stay relevant in the new normal.

While the adoption of these seemingly ‘soft’ skills is being witnessed across the board, its importance is a tad bit more for companies that were ravaged by the pandemic. Nevertheless, the entire situation has paved the way for larger and stronger players to increase their market share. It has also reinforced the principle that the success of a company largely depends on its ability to adapt.

In focus: Jubilant FoodWorks

One of the largest food-service companies in India, Jubilant FoodWorks holds the exclusive rights to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. It also holds exclusive rights for the Dunkin’ Donuts brand in India. Jubilant has a presence in the Chinese cuisine segment through its in-house brand ‘Hong’s Kitchen’ and has recently added biryani to its portfolio by launching the ‘Ekdum!’ brand. As of September 2021, the company operated 1,435 Domino’s Pizza restaurants across 307 cities in India.