Evolve With Evolve

To the Founder of Evolve Organic Beauty, Laura Rudoe, sustainability is more than just a fad; being holistically green can bring significant changes

- AMOS CHIN

IS SUSTAINABLE BEAUTY merely a marketing gimmick? While there may be instances of greenwashing or brands capitalising on the growing consumer demand for a more sustainable lifestyle, it is important to recognise that these sustainable beauty initiatives and products have the potential to bring about significant positive change. For starters, it prompts brands to reassess their supply chains and foster awareness and accountability within the community. Moreover, it empowers consumers to make informed choices and supports a shift towards a more conscious and environmentally friendly beauty culture. Though scepticism is valid, the positive impact cannot be discounted as it plays a crucial role in shaping a greener future for the beauty industry, posterity and the planet as a whole.

At the heart of the United Kingdom’s green beauty scene, Evolve Organic Beauty is a leading ethical brand that has recently brought its sustainable approaches to Singapore. "Evolve’s mission is to make products that deliver effective results, yet are healthier, greener and kinder for customers and the planet, making it easier for everyone to live better,” highlights the brand's bio.

With each of its certified Cosmos organic products handmade in small batches with the finest clinically proven natural ingredients, Evolve Organic Beauty ensures utmost freshness without the use of preservatives. We speak with Founder Laura Rudoe to find out more about sustainable beauty and what it means to be green.

Tell us a bit about yourself and the story of Evolve Organic Beauty.