IT HAS BEEN 116 YEARS since Montblanc was founded by two friends and explorers in Berlin. Beginning with the offer of high-quality writing instruments, Montblanc is today an empire of lifestyle products that include leather goods and high-end timepieces, Indeed, Montblanc has been going from strength to strength. In 2019, CEO Nicolas Baretzki guided the heritage maison through a collaboration with streetwear brand BAPE, surprising seasoned collectors and consumers with a contemporary collection that also bore old-school luxury appeal. Today, Baretzki surprises the world again with the brand’s first diving watch – the Iced Sea and a “ZeroOxygen” Chronograph to the brand’s popular Geospheres collection.
The 1858 Geospheres and Minerva chronographs have been quite successful, but they’re still niche or connoisseur level timepieces. What do you consider to be Montblanc’s bread and butter timepieces currently, and do you expect the new IcedSea to become the Montblanc model that everyone gets first?
We apply the same strategy for the writing instruments segment to our watch segment. We have the Meisterstück as the bread and butter writing instrument, and I believe we will have a bread and butter in something like the Iced-Sea. It may be too early to say, but it can be as strong as the full calendar in Star Legacy or the Night and Day in the Bohème collections.
This story is from the Issue 176 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 176 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
By George!
In Our Exclusive Interview With Mercedes's George Russell Over The Formula 1 Weekend, We Discussed The Singapore Grand Prix, The Team Watch By Iwc Schaffhausen, And How The British Racer Feels About Losing Lewis Hamilton As A Teammate.
The New Rules Of Suiting
A little less conversation, a little more action. That's how we see Pharrell Williams's new take on formal menswear.
A Watch For The Soul
Going strongly into its second decade, the Grand Seiko Caliber 9R Spring Drive is a soaring tribute to the harmony between man and nature.
The Watchmaker Who Never Sleeps
Though Harry Winston Is Better Known For Its Jewellery, The House Has Also Been Quietly Making A Name For Itself In The Field Of Horology.
A Moment Of Magic
In football, Zinedine Zidane made an indelible mark as a player and coach. Now, the icon is doing the same thing in another field with Montblanc.
The Irresistible Allure Of Thai Horror
From Shutter To Nang Nak, And Cracked To Operation Undead, We Just Can't Pry Our Eyes Away From Thai Horror Films. To Discover Why Their Work Is So Mesmerisingly Terrifying, I Speak With Three Filmmakers From Thailand.
Lucky Number Eight
Dior extends its Chiffre Rouge collection with two new models sporting Monsieur Dior's lucky number, eight.
To Learn All About A Mercedes-Benz, Head To A Service Clinic
Service Clinics by Cycle & Carriage offer a one-on-one deep dive with technical experts. It's like private tuition that lets customers learn about every little detail they were ever curious about. Read on to discover this one-of-a-kind service.
From Table Tennis To Television
Ryu Vachirawich Leapt From The Bright Lights Of The Stadium Into The Studio.
From Bitonto To Singapore: Creating Culture
THIS MONTH'S GUEST SHIFT FEATURES ACCLAIMED CHEF AND RESTAURATEUR MIRKO FEBBRILE DISCUSSING THE MEANING OF CULTURE IN FOOD.
