The Standard Bearer

When it comes to producing bespoke automobiles, few can match the standards of Rolls-Royce

- Richard Augustin

WHAT DOES IT TAKE to produce “the best car in the world”? If you ask Rolls-Royce, the answer is 60 pairs of hands and over 450 hours spent in design, construction and craftsmanship before a model is handed over to its owner. It’s a bold statement, but one that has held true since the first Rolls-Royce Silver Ghost rolled into town in 1913.

“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” This was one of the original manifestos of founder Sir Henry Royce. Over a hundred years later, it still rings true with every car that rolls off the automobile maker’s assembly lines in Goodwood, England.

Driving Craftsmanship To New Heights

The demand for bespoke creations from the luxury automaker continues to grow, largely driven by the brand’s focus on providing its customer's near-limitless opportunities for customization. Despite the health crisis, 2020 will go down as one of the most ambitious years for the marque’s Bespoke Collective.

According to the brand, almost every one of its motor cars created in 2020 was tailored by the brand’s Bespoke division. This not only solidifies Rolls-Royce’s status as the world’s foremost manufacturer of luxury cars, but it also stands as a notable achievement considering the backdrop of challenging and unforeseen headwinds.