Jason Prefontaine is standing in front of the Slayer, his company’s $22,000 espresso machine. It’s a beautiful beast, finished in a pearly burnt orange and built to brew for the truly obsessive. But he doesn’t think he should make a shot of espresso. He doesn’t know which beans are in the grinder, and Prefontaine only likes to make flawless shots.
Realizing he probably shouldn’t send me off without a Slayer shot, he goes into a trancelike state. He brews one shot, which tastes fine but a little thin, with a bitter aftertaste. He tries again, tweaking the settings. Slayer’s the only commercial espresso machine that lets a barista choose exactly how much water hits the beans in a given moment. Prefontaine is adjusting it to make each shot slightly richer, juggling the temperature, grind, and water flow. The shots become sweeter and more viscous. He tosses out one without even tasting it: “That’s still too fast,” he scoffs. Eight attempts later, Prefontaine finally pulls a shot that’s acceptable. It’s got a round, bright flavor, with no hint of bitterness. “I can taste the f---ing beans in this,” he says, beaming.
In the past 15 years or so, coffee growers, roasters, and drinkers have become hyper-attuned, focusing on the ripest berries from the part of a farm that receives an optimal amount of sunlight. Quality beans can be roasted lighter, so the flavor isn’t burned out. “That’s what led to getting clean, sweet coffee instead of muddy, fermented coffee,” says Jeff Taylor, co-founder of PT’s Coffee Roasting, which has been roasting since 1997.
This story is from the September 07 - September 13 2015 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 07 - September 13 2015 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers