How does one begin to describe the significance of the AstonMartin DBX? Yes, it is the first SUV from the iconic brand in its 106-year existence, and when it goes on sale in the second half of 2020, it will join the ranks of super SUVs like the Lamborghini Urus, Bentley Bentayga, and Porsche Cayenne. Yes, the DBX is late to the party but it will unlock a new and broader customer base. The British sports carmaker hopes to sell more than 4,000 DBXs a year and boost total Aston sales past the magical 10,000 mark. In fact, the DBX is the great white hope charged with reviving an ailing AstonMartin.
So the DBX has to be not just good but great if it is to resurrect the company. To give us a taste of things to come, we got to sample a prototype version last month in Oman. To make it clear, this wasn’t the finished product; the photos were lightly disguised, more by way of large sponsor stickers than a camouflage, and an unwashed coat of mud and grime collected over the course of the two-week-long media test-drive program.
SPACE JUNKIE
この記事は Brunch Mumbai の February 9, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Brunch Mumbai の February 9, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
More Than A Sporting Chance - Sunday Drive
The new SUV from the traditional AstonMartin may be the game changer the company needs
Time To Respect The Tandoor - Rude Food
No, it’s not just an oven for flabby broiler chicken tikka. It is India’s contribution to the global barbecue tradition.
YOUR TRYST WITH DESTINY
Astrologer, numerologist, tarot reader and vastu expert Mr P Khurrana looks at what the stars may have in store for you this fortnight
SUSHI SO FINE!
Meet former Nobu chef Edwin Sta, whose new restaurant in Pune is what every serious Japanese food lover is talking about
Past Perfect - spectator
There comes a time in life when looking back is as much of a joy as looking forward
BEYOND THE CHERRY BLOSSOM
There’s so much more to Japan than sakura, geishas and tea ceremonies
BEFRIENDING ECONOMICS
A courageous attempt at understanding the queen of the social sciences
ARTIST OF ALL TRADES
LEAVE ALONE CURATOR AND CREATOR, BOSE KRISHNAMACHARI IS ALSO A TRAINED DANCER, THEATRE ARTIST AND A FORMER RESTAURANT SKETCH ARTIST! WHAT DOES HE ENJOY THE MOST?
Six-Pack At Any Age!
IF AGE MAKES YOUR METABOLISM SLUGGISH, IS IT IMPOSSIBLE TO GET SIX-PACK ABS? IT’S NOT, SAYS ACTOR ROHIT ROY, AND SHOWS YOU HOW YOU CAN DO IT TOO!
Into The North Eastern Mist
Arunachal Pradesh is one of India’s most beautiful states and most of it is unspoilt and untouched by time