Have lip and cheek tints replaced blush? What's next after ombre lips, graphic eyeliners and glazed nails? Which magic ingredient might succeed rosemary oil and glycolic acid? At the top beauty companies, trends are more long-wearing than you'd expect. Paul Lee, managing director and country head of Amorepacific Group (Laneige, Etude, Sulwhasoo and Innisfree); Vivek Sahni, founder and chairman of Kama Ayurveda; and Samir Kumaar Modi, founder and managing director at Colorbar Cosmetics predict the next big beauty trends.
Even Brown skin needs SPF.
Anticipate a surge in groundbreaking sunscreen formulas, including lightweight and non-greasy textures, says Lee. Sahni says that Indian companies are investing heavily in R&D for sun protection, to introduce ingredients that mimic the ones found in nature.
Tinted lip balms.
Light hint of colour, lots of moisture, sometimes sun protection too. The year ahead will see more of this popular staple because of their natural gradient effect and buildable intensity, says Lee.
Korea via India.
This story is from the March 30, 2024 edition of Brunch.
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This story is from the March 30, 2024 edition of Brunch.
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