BIG BET
Skoda's new sedan is here to cement the brand's position in the mid-sized sedan segment
Sedans are what Skoda does best. This legacy is evident right from the first-gen Octavia, which established Skoda as a premium brand in India over 20 years ago, to the best-in-class Superb, which has ruled its niche for years, and, of course, the mainstream Rapid, which has been the bread-and-butter model for the company. SUVs have come and gone and so have hatchbacks, but it's the traditional three-box sedan that has been the backbone of Skoda's range in India.
Which is why the importance of the Slavia, Skoda's latest sedan offering, cannot be underestimated. For one, the Slavia is the second product to be built under the company's ambitious 'India 2.0' programme, a USD1billion (7,500 crore) investment to develop products more in tune to local tastes and pockets.
This story is from the March 6 , 2022 edition of Brunch.
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This story is from the March 6 , 2022 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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