Beauty that gives back? Here’s how this Benefit Cosmetics initiative will truly help to empower women who need it.
There is no one true standard of beauty except the one from within. Benefit Cosmetics may be pink, fun and fabulous, but for the past four years it has ran a very successful philanthropic programme, Bold Is Beautiful. This year, they launched Bold Is Beautiful here in Malaysia, partnering with Women: Girls to fund their Kejar Kerja programme which benefits underprivileged girls with limited access to job opportunities. #TeamCLEO spoke to Maggie Ford Danielson, Benefit ’s Chief Beauty Ambassador and Izza Izelan, the Executive Director of Women: Girls, about this amazing project.
Hi Maggie, tell us more about Bold is Beautiful.
This story is from the May - June 2019 edition of CLEO Malaysia.
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This story is from the May - June 2019 edition of CLEO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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