What's Not To J'Adore?
CLEO Malaysia|April 2017

… About the joyous new incarnation of this legendary perfume?

Joash Kong
What's Not To J'Adore?

There are few smells in the world that can hold sentimental value. Of course it would be the usual, all-familiar smells of a childhood, a whiff of coffee or the salty ocean breeze that would conjure vivid memories. And what is a fragrance story if you don’t allude to drawing a road map between fragrance and your thoughts — you know it’s almost guaranteed that you would reach the same conclusion every time.

The same road map applies for the new Dior J’adore fragrance. Right off the bat, the moment you hear the name, you think of the iconic slender bottle, the golden tones of its campaign, and its opulent, shimmering scent. And rather than create a fragrance from scratch, Dior’s perfumer-creator François Demachy went back to J’adore’s origins and orchestrated the creation of J’adore in Joy.

MADE TO MEASURE

This story is from the April 2017 edition of CLEO Malaysia.

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This story is from the April 2017 edition of CLEO Malaysia.

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