Why Being Happy, The Way We Are, Matters!

When “putih, tinggi, langsing” seems to reign supreme, how does our identity truly take form? The founders of this Malaysian medi-spa have a refreshing take on accepting the real you.

- Lina Esa

What was once considered our safe space is no longer sacred. In our social media there are unwarranted advertisements, spam bots and unsolicited comments that appear in our feed. Wherever we scroll , we’re bombarded with unrealistic beauty ideals. Whether it ’s to achieve that fair, flawless, porcelain skin akin to a K-drama actress, or reshaping oneself to be thinner like a Hollywood actress, it begs the question—why are we subjecting ourselves to this when we should just be content with how we actually look?

We spoke to industry insiders who launched an interesting campaign called #LawaGembira to counteract beauty marketers who prey on people’s weaknesses. Instead of trying to change who you are, they remind us to focus on embracing what you have. Radziq Jalaludin, Business Development Manager of Skin Valet (skinvalet.com.my) shared, “We see a boom in the cosmetic industry as a whole but there are exploitative marketing styles.” #TeamCLEO investigates where it all began, where to draw the line, and how to sniff out the predators before they pounce on your weaknesses.

FACE VALUE