Selling yourself well is how you get ahead, right? Harini Chari, founder of Brand You, debunks the things you think you know about personal branding.
You do great work, you put in the hours, and you get along well with your colleagues – but when your yearly review comes up, you got passed over for a promotion. Again. Meanwhile, a brandnew colleague is zooming up the career ladder. What are you doing wrong?
The answer could be personal branding. You may have heard of this term in a vague way before, but what it basically refers to is how other people view and value you. Once people recognise who you are, know what you stand for and associate you with a specific area of expertise, they seek you. So, how do you grow that personal brand?
No, it’s not self-promotion
This story is from the July 2016 edition of CLEO Singapore.
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This story is from the July 2016 edition of CLEO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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