H. Moser & Cie’s CEO on being progressive in a traditional business
The young don’t want grandpa’s watch. The average age of our customers is now between 20 to 35 and they want to buy a very traditional watch but don’t want something boring, and that’s where Moser comes into the picture.
But we try not to think, “What does the customer want?”
This story is from the March 2018 edition of CROWN Singapore.
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This story is from the March 2018 edition of CROWN Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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