This new player in the watchmaking industry wants you to wear an iconic moment in time.
What makes you invest in a luxury mechanical timepiece over a regular quartz ticker? More often than not, it’s the story behind the brand that wins it a following because fans want to buy into that narrative.
It’s a gospel that new watch brand Avantist has fully embraced. Born out of a collaboration between Bruneian entrepreneur Keeran Janin and third-party Swiss watch design houses, Avantist wants to pay tribute to inspiring men and women from various disciplines, including sports, entertainment and politics – a theme that’s evident in their debut limited edition Legend Series collection. The first timepiece from the collection is the Avantist Martina Navratilova Wimbledon 1987; a mouthful to say but it describes the watch perfectly.
This story is from the September 2017 edition of CROWN Singapore.
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This story is from the September 2017 edition of CROWN Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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