Armed with a strong knowledge of textiles thanks to her family’s history in textile retail, Ariane founded Rue Madame Fashion Group in 2010, and has grown her business and become an entrepreneurial force to be reckoned with.
Today, Ariane operates more than 60 points of sale across Hong Kong, mainland China and here in Singapore. The fashion group stocks labels that include both contemporary and premium fashion names – among them American Vintage, Phase Eight, Sweaty Betty, Hobbs, Whistles, Gerard Darel and also the brand’s namesake label, Rue Madame.
Over the past few years, Ariane has steadily become a trusted fashion adviser, too, bent on finding the perfect look. More than just running a business, she says she loves to create personalised wardrobes that are compatible with the lifestyle of her customers; quality and service are priorities, but so is the accessibility of the products – along with a reasonable price tag.
This story is from the May 2022 edition of EL Singapore.
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This story is from the May 2022 edition of EL Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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