According to the company’s floral artisans, designing a beautiful bunch of flowers is as much a science as it is an art. That may explain why they say it takes more than just a “good eye” to create their particular arrangements.
The Floral Atelier’s founder LELIAN CHEW is widely regarded as an authoritative figure in luxury events and florals – to the point where she’s been hailed as the “Million Dollar Wedding Planner” on a BBC documentary! Lelian gave us the lowdown about her creative process and how she and the team design their show-stopping products.
What was your inspiration behind the launch of the brand?
I felt there was a need to elevate the floral scene in Singapore with an emphasis on craftsmanship and creating exquisite floral arrangements.
How do you create a perfect bunch of flowers?
Learning how to achieve structure, balance, form and space is key in creating the “perfect” arrangement. Our work embodies our ethos of beauty, luxury and being exceptional.
Give us a peek into your creative process.
Our arrangements must encapsulate the exquisiteness of flowers, elevating the luxury of a bespoke gift. From the designing and sketching of new arrangements to the careful selection of flowers from our overseas network of farms, the attention is all in the details.
Tell us something we may not know about The Floral Atelier.
This story is from the February 2021 edition of EL Singapore.
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This story is from the February 2021 edition of EL Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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