Mild-mannered. Affable. Humble. These are probably not words you expect to hear of a multi-millionaire businessman, but with PRASOON MUKHERJEE, chairman of Outback Steakhouse, that’s exactly what you get.
Considering its status as a stalwart on the Singapore F&B scene, its hard to believe that Australian-inspired, American-born Outback Steakhouse (located at Orchard Gateway) only came to Southeast Asia through a slice of luck.
In 2000, having spent five years establishing himself as an entrepreneur in coal, oil and real estate with his business, Universal Success Enterprises (USE), Prasoon Mukherjee made a trip to Los Angeles. The purpose of the trip, he explains, was to find a magic brand for his theme park in Jakarta. What he came back with would change his life forever.
“Someone suggested a few restaurants to try while I was there, one of which was Outback Steakhouse. So I went along for three days in a row before I finally got a table. When I tried the food, I thought, ‘This is perfect for Asia.’”
It may have been the spice mix that first tickled his palate, but it was the mid-range concept that really grabbed his attention. “In Asia, you either had mass-market steakhouses, or you had Morton’s, but nothing in between.”
And so he became the Southeast Asia franchisee, and Outback Steakhouse joined his fold of businesses. Seventeen years and 13 restaurants later, his instincts have proved right. “It has really been the perfect concept,” he says. “Other American casual-dining concepts have come and gone in Singapore and Southeast Asia, but Outback has been constant.”
Esta historia es de la edición February 2018 de EL Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2018 de EL Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Perfect Pearly Whites!
Knowing you have white, sparkling teeth beneath your lips is a sure-fire way to make you smile with confidence. If you've noticed your teeth looking more yellow than \"hello\" lately, perhaps it's time for a visit to a dental clinic for a teeth-whitening session.
Save your Spine at Work!
Sitting in an air-conditioned office has its benefits in steamy Singapore. But, long, sedentary days can play havoc on our necks and backs. Here, orthopaedic surgeon DR YILUN HUANG talks about spinal issues faced by office workers, and how to treat and prevent them.
Festive Fashion Show!
As the year draws to a close, now's a good time to stock up on festive fashion. White Ginger has released a fab new line just in time for party season. Plus, it's hosting a fun multilabel fashion soiree so you can view the looks with tasty bites and a glass of vino in hand!
Finding Eco-Luxury in Fiji
Here's a destination that's often a little bit off the travel radar for people in our region - but definitely shouldn't be!
48 Hours in Patong
CHERRY LAI checks into the sparkling new M Social Hotel Phuket for a weekender full of food, fun and relaxation.
Ticket to Thailand
Are you physically here but mentally on a beach in Thailand? We've found destinations for two types of holiday-goers: one for someone looking for a place to chill, and another where you can also let loose!
Laying Out Memories Through Food
YASMIN, JESSICA and PEARL are the local co-founders of The Plattering Co. They share their favourite parts of doing business with each other and a few of their hobbies outside work hours.
Curry, Spice & Everything Nice
Craving a curry? Whether you're dreaming of a creamy korma or a biryani, the EL team went all in, indulging in everything from buttery parathas to tangy papdi chaat. We explored the best of Singapore's Indian dining scene, and trust us-these spots will spice up your life!
Is It Really Backed Up in the Cloud?
SARAH and BO PINEL of Tekkie Help break it to us that cloud storage is not a data backup. Here's why that's the case and how we can rectify the problem.
A Musical Community
The new Pops Chorus and Orchestra at Marlborough College Malaysia (MCM) has students, parents, staff and even the Master involved. SIMON BURBURY tells us more - including where you can catch their performances.