How did you come up with your brand name?
Yumi is a Japanese-inspired name; it refers to abundant beauty, and it reflects my image of a resilient, elegant and confident woman overflowing with beauty and an active zest for life.
What made you decide to open an online shop for activewear?
After a health setback, I took up yoga for its health benefits and fell in love with it. Since then, I’ve been into long-distance running, hiking, and various cardio workouts. I’ve personally experienced how staying active makes me a happier, more balanced and more energetic person.
Yumi Active is a result of my interest in exploring how to make high-quality, stylish activewear and yoga leggings with an exciting twist. I am obsessed with quality. I envisioned a brand to inspire and thrill the discerning modern woman who values aesthetics, style and comfort.
I also wanted to create a refreshing brand with an Eastern touch, in a range of unique designs, made with top-grade sports materials for women.
How did you come up with the concept?
This story is from the December 2020 edition of EL Singapore.
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This story is from the December 2020 edition of EL Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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