With an eye for storytelling, Casa Rojo’s founders have blazed a trail for a new style of winemaking in Spain.
It's not often that wine labels look like movie posters, but on top of that, José Luis Gomez looks like he stepped right out of his MachoMan bottle. Which is indeed accurate, as the label was based on a caricature of Gomez by Spanish artist Eduardo del Fraile, a good friend.
Gomez, 44, and his wife Laura Muñoz, 37, are an attractive winemaking couple. They are unabashedly plugged into social media and millennial drinking culture and share many of the same values and interests of that generation. As Gomez articulates, “The future is here, so you have to adapt or die. The new generation of wine drinkers is interested in holistic quality, not just the product. They want to know the approach all the way to the moment of consumption.” He chuckles as he checks my Instagram photos, reminding me to tag Casa Rojo in order to reach their avid followers.
Born in wine
This story is from the April 2019 edition of Epicure Magazine.
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This story is from the April 2019 edition of Epicure Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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