We have come a long way from our trusty backpacks, but if you were to ask the duo behind local label, Omitir Concepts, there are leaps to be made.
Founders Bryan Teo and Darren Loke started with a simple question in mind, ‘is the product needed?’ That question and the frustration with limited offerings sparked their nine-year journey of designing. The tale is familiar, but it is more than just solving design problems.
In an ‘all or nothing’ fashion landscape, the label prides itself on being a middle-market label. “We started making bags because [those on the market were] either too cheap but flimsy, or too expensive and not attainable,” reasons Teo.
This story is from the June/July 2020 edition of Esquire Singapore.
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This story is from the June/July 2020 edition of Esquire Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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