Beyond profit and critical acclaim, surely the truest test of a product's success is whether its name gets assimilated into a collective lexicon or, better yet, transformed into a verb. (If you have a question only the Internet can answer, you don't use a search engine, you google it.) So, aside from the fact we are still using them 125 years later, that we reach for a Swiss Army Knife rather than a multi-tool or some other generic piece of hardware is a testament to the peerless design of Victorinox's original Officers and Sports Knife.
This story is from the September 2022 edition of Esquire Singapore.
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This story is from the September 2022 edition of Esquire Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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