“Dear clients,
We would like to take this opportunity to provide an update on behalf of everyone at [insert brand name] in light of the coronavirus situation.
Our priority has always been the well-being of our team members, clients and community. We recognise our responsibility as a company and are taking the necessary precautions as recommended by health authorities to safeguard our communities and prevent the spread of COVID-19.
Our Client Service team is always on hand should you wish to further your [insert brand name] experience remotely.
We will continue to assess the evolving situation and update you with any developments. Until then, we wish you all the best and stay safe as we overcome this together.
Warm regards,
[insert brand name]”
In just a week, I’ve received at least 10 of such emails sent to my personal account from various fashion brands—some from those that I’ve only shopped from once in a foreign country.
It was nice to receive the first, maybe, three emails. But once the subsequent barrage seemed to follow a similar formula— reiterating this sense of ‘community’, not so subtly sliding in the fact that online or personal shopping is still an option, and then ending on a hopeful note—the message got old rather quickly.
This story is from the June/July 2020 edition of Esquire Singapore.
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This story is from the June/July 2020 edition of Esquire Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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