THE CELEBRITY SHILL GAME HAS SHIFTED. FIRST IT WAS fashion, then alcohol. And now? Celebs are coming for your skin-care routine. Who can blame them, when men's grooming is big business? We're talking $10 billion in 2021 and growing, according to the market-research firm Euromonitor. Creating their own brand is attractive to celebrities because it gives them something the old spokesperson model didn't: control. Hannah Mauser, a beauty-industry analyst at the trend-tracking agency WGSN, notes that they can use social media to connect directly with an audience, giving them an "element of authenticity key to holding on to consumer loyalty."
This story is from the Winter 2023 edition of Esquire US.
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This story is from the Winter 2023 edition of Esquire US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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This Guy Stood Up to Trump - Georgia's Republican secretary of state, Brad Raffensperger, rebuffed Donald Trump's demand to find” votes for him in 2020—and received death threats. Now Trump is back on the ballot, and the pressure is mounting from all sides. Can he once again deliver a fair election?
Georgia's Republican secretary of state, Brad Raffensperger, rebuffed Donald Trump's demand to find” votes for him in 2020—and received death threats. Now Trump is back on the ballot, and the pressure is mounting from all sides. Can he once again deliver a fair election?Brad Raffensperger is rattling off statistics while we wait. It's just after 4:00 P.M. on Tuesday, May 21, and the Georgia secretary of state is standing outside a small conference room in an underground bunker on the east side of Atlanta, where he and his staff gather on election days. A couple dozen workers are spread around an open seating area, quietly fielding phone calls and staring at their computer monitors. With its fluorescent lights and gray carpet, the place has the muted feel of a regional sales office. The secretary, though, is energized. As the official in charge of overseeing elections in his state, Raffensperger is always ready to dive into the details.
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