A bicycle, pinned majestically on a wall, makes a frequent appearance in video chats with Nithin Kamath. Its elevated stature, according to him, is indicative that the cycle is not being used enough. One reason for that is Kamath has been fairly busy, and Bengaluru is not the cycle-friendly city it used to be. Besides ed-tech, eSports and a few other wholly digital businesses, Kamath’s company Zerodha Broking Ltd has been one of the beneficiaries of an extended nationwide lockdown. Boredom, financial insecurity, spare time and not enough cricket on TV has driven young people to search for investment options instead.
Online stockbroker firm Zerodha has become an apt entry point for these new investors, propelled by a falling stock market and lower interest rates offered by banks. While businesses across the world shuttered down or hobbled along uncertainly, Zerodha added a million new customers since the pandemic – about 2,00,000 monthly – to its existing two million inventory.
The founder and CEO of Zerodha explains how the firm reacted fast by switching to #WFH three weeks before lockdown brought the country to a grinding halt. “It gave people [its employees] enough time to buy furniture, get their internet sorted, get new chairs, you know…” he says, grinning. “In today’s world, fast beats slow, rather than big beating small.”
This story is from the November 2020 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2020 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.