The Overture
GQ India|May 2022
Panerai is at the cusp of a major sustainability movement in a bid to clean up the oceans that helped give birth to the brand.
PARTH CHARAN
The Overture

WE WELCOME OTHER BRANDS to come and copy us," says Panerai CEO Jean-Marc Pontroué, continuing to lobby for a collective approach in making the luxury watch industry more sustainable. Two weeks before the first live Watches and Wonders event in two years, Panerai's intent to use recyclable materials remains stronger than ever as the brand adapts to changing notions of luxury and personal style.

This story is from the May 2022 edition of GQ India.

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This story is from the May 2022 edition of GQ India.

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