TWO THINGS I APPRECIATE ARE a beautifully crafted fragrance and people who have disruptive or unconventional ideas. So when I stumbled across the Joburg-based perfume brand *Apartment, I just about “flooded my basement”. South African perfumers are rare, but this brand’s distinct visual language appeals to my cold, minimalist sensibility. It also approaches fragrance from an unconventional perspective, which I love.
This story is from the January - February 2022 edition of GQ South Africa.
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This story is from the January - February 2022 edition of GQ South Africa.
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