An Ode To Organic

Melding tradition with sustainability, the eco-warriors of today are championing a cause beyond the fabric

- Tanya Mehta

In an age where the fashion industry has been notoriously classified as one of the most polluting industries, in the country and the world, every small step towards reducing our carbon footprint counts. And what better way than coupling conscious consumption with conspicuous benefit? While the joys of shopping fast-fashion appear to be satisfying on the surface, the repercussions result not only in a short garment shelf-life, but also a significant damage to the environment. In an endeavour to change the way we buy, these ‘fashion greenhouses’ are lending an organic touch to the exquisite sari, igniting a movement that’s creating a fresh narrative for the new generation.

THE MODERNISTS

David Abraham and Rakesh Thakore – the powerful design duo have spearheaded their eponymous label for over 25 years, and if there was anybody who has created a radical and unorthodox version of the sari, credit is due to them. The first time they showcased a handloom sari on the runway in 2010, it was cropped, belted and worn under a puffer jacket, almost a decade later, the aesthetic seems equally relevant. Besides the optical allure, the designers have dedicatedly worked towards ingraining sustainable fabrics within their process, primarily working with the same weaver clusters to produce ikat, kantha, silk cottons and linen blends and using recycled brocade borders and ornaments in their previous collections.