The latest drop by this luxury Italian house will have the millennials queueing.
The brand has been trying to decode the said millennials with their web platform F is for Fendi – an attempt to convey the brand’s DNA with authenticity to their younger generation via experiences both online and offline. Their latest endeavour in this is their gender-neutral ‘Fancy Fendi’ sneakers. Gen Z values authenticity, and the new genderless sneakers fit the bill accurately.
Presented for the first time in their A/W 2018 collection, the ‘Fancy Fendi’ are hi-tech sneakers that combine modernity with functionality in a unique way. Giving a nod to streetwear and urban style, these kicks have a clear design that exudes a sporty feeling.
CRAFTSMANSHIP
Exemplifying the Maison’s craftsmanship, the sneaker is high on practicality and quality. The silhouette is highlighted by a chunky rubber sole with a cushioned gel bubble that embraces a layered mix of materials across the upper part expressing great expertise, experimental attitude and attention to detail.
This story is from the July 2018 edition of Grazia.
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This story is from the July 2018 edition of Grazia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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