Green Is The New Black

This Swedish beauty giant, celebrating 50 years, is working towards a sustainable future.

- Karishma Loynmoon

Imagine a mid-week break in the luxurious Vivanta by Taj, Bekal, Kerala. Cruising through the backwaters in God’s own country, surrounded by tropical serenity and Ayurvedic indulgences – we were in the mood to celebrate Oriflame’s 50th anniversary in style.

Fifty years of being in the business across 60 countries have taught them to be respectful of the environment and their celebrations this year is all about sustainability, a belief they’re applying right from the sourcing of their raw materials to manufacturing, sales, and recycling of end products. The star range, Eco Beauty, boasts ingredients that are all EcoCert approved (the international certification body for sustainable development). All their packaging goes through the Forest Stewardship Council (the independent, non-profit organisation that protects forests for future generations). Their ingredients are also Fair Trade marked.