At Your Service
Harper's BAZAAR Singapore|December 2016

Online shopping is now an everyday occurrence, thanks to a company that singlehandedly changed the way people consume luxury fashion. Charmaine Ho speaks to the President of Net-a-Porter Group, Alison Loehnis.

Alison Loehnis
At Your Service

Everyone has a digital platform that they cannot live without. For style influencers, it’s Instagram and the ability to reach thousands with one “share”. Beauty gurus have Youtube for the “how-to” videos they upload each week. For fashion-philes who have a penchant for luxury shopping, there’s Net-a-Porter (NAP) and its stable of 650 brands (beauty brands included), readily available with the click of a button.

Over six million people visit the online retail site every month to view its wares; making purchases as they commute from one meeting to the next, indulging in a spot of retail therapy in the midst of a busy work day. Never before have fashion lovers had such easy access to their favourite brands, nor has the journey from store to wardrobe ever been as seamless. To think that this was all made possible by the relentless and revolutionary foresight of one company in 2000.

“When NAP launched, the online landscape for luxury fashion was relatively barren. Brands had to be convinced that people would shop for designer pieces online; believing they would never forgo the opportunity to touch the fabrics, try on clothes or test out beauty products before making a purchase,” recalls President of NAP Group, Alison Loehnis. “To see how far we have come and how much attitudes have changed both in terms of the industry and its consumer is remarkable.” Having been at the top ranks of the brand for close to a decade, Loehnis speaks candidly to BAZAAR on how the e-retailer is staying at the forefront of an ever-shifting industry.

How has NAP ensured that it has an edge over other luxury retail sites in the market? 

Denne historien er fra December 2016-utgaven av Harper's BAZAAR Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2016-utgaven av Harper's BAZAAR Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HARPER'S BAZAAR SINGAPORESe alt
Out Of This World
Harper's BAZAAR Singapore

Out Of This World

Celestial bodies animate autumn's most elegant spritzes.

time-read
2 mins  |
November 2024
Do You Fashion, Bro?
Harper's BAZAAR Singapore

Do You Fashion, Bro?

As the number of male fashion influencers swells, we look at what's driving this trend.

time-read
5 mins  |
November 2024
BEYOND BEACHES
Harper's BAZAAR Singapore

BEYOND BEACHES

Escape Down Under for everything your heart desires a romantic intimate wedding, or a cruise along Sydney's picturesque harbour. The world is your oyster and the best thing is you can eat it too.

time-read
5 mins  |
November 2024
DOWN TO EARTH
Harper's BAZAAR Singapore

DOWN TO EARTH

In the spacious apartment of Geraldine Toh and Vincent Lim, art, design elements and an earthy sensibility commingle in perfect harmony.

time-read
5 mins  |
November 2024
CRUISING ALTITUDE
Harper's BAZAAR Singapore

CRUISING ALTITUDE

With his idiosyncratic Thai movies, dashing movie star good looks and frequent Paris red carpet appearances, Apo Nattawin Wattanagitiphat is bringing the best of Thailand to the rest of the world.

time-read
4 mins  |
November 2024
PUT A RING ON IT
Harper's BAZAAR Singapore

PUT A RING ON IT

Complete your love story with a beautiful engagement ring and exquisite bridal jewellery from storied London jeweller, GRAFF.

time-read
2 mins  |
November 2024
PERFECTING TIME
Harper's BAZAAR Singapore

PERFECTING TIME

With its unique Atelier d'Antoine programme and an assembly of artisans, Jaeger-LeCoultre shows how it takes watchcraft into the next level.

time-read
7 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Harper's BAZAAR Singapore

SOMEWHERE OVER THE RAINBOW

'The Shape of Colours', Hermès haute bijouterie collection, is a true technicolour dream.

time-read
4 mins  |
November 2024
HAUTE BIJOUX
Harper's BAZAAR Singapore

HAUTE BIJOUX

The latest and most talked-about collections.

time-read
3 mins  |
November 2024
REPAIR REVOLUTION
Harper's BAZAAR Singapore

REPAIR REVOLUTION

Unlock your skin's potential.

time-read
2 mins  |
November 2024