Building A Kinder, More Beautiful World
Harper's Bazaar India|June - July 2023
As Rare Beauty makes a foray into the Indian beauty industry via Sephora, Bazaar India speaks to Selena Gomez, the founder, about what prompted her to launch the brand and the qualities that make it truly unique.
MEGHNA SHARMA
Building A Kinder, More Beautiful World

Selena Gomez’s Rare Beauty launched in the midst of a global pandemic [September 2020, in the USA]. A time when make-up had taken a backseat and self-care products and rituals were the focal point of every beauty conversation. But the brand’s ethos challenged that, and successfully managed to merge the two worlds to create a unique community for beauty aficionados.

Built on the idea of celebrating people’s individuality, Rare Beauty made an impact that transcended borders and reached people in regions where the products were not even available at the time. [All hail the powers of social media!] The brand has many distinguishing qualities: Rare Beauty has been consistently working towards breaking down unrealistic ideals of perfection since its inception. Owing to Selena, its Founder, Rare Beauty is also synonymous with a ‘safe space in beauty’ that welcomes one and all. But the brand’s key focus lies in creating awareness around mental health and well-being, across gender identity, age, sexual orientation, and more.

This story is from the June - July 2023 edition of Harper's Bazaar India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June - July 2023 edition of Harper's Bazaar India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HARPER'S BAZAAR INDIAView All
Filler Fatigue
Harper's Bazaar India

Filler Fatigue

With worries about facial distortion and a shift towards the natural, is it time to sav goodbye to these corrective tweaks?

time-read
4 mins  |
October - November, 2024
Mind-Skin Connection
Harper's Bazaar India

Mind-Skin Connection

Is il possible for your skincare to communicate with your brain:

time-read
3 mins  |
October - November, 2024
Tailored for the Game
Harper's Bazaar India

Tailored for the Game

Fashion meets sports as U.S. Polo Assn. names Sawai Padmanabh Singh of ol Jaipur’ s royal family its global ambassador.

time-read
2 mins  |
October - November, 2024
Reimagined Classic
Harper's Bazaar India

Reimagined Classic

Louis Vuitton launches the Neverfull Inside Out bag, transforming the icon into a fully reversible tote.

time-read
2 mins  |
October - November, 2024
Italian Muse
Harper's Bazaar India

Italian Muse

Guecr's new high jew ellery collection isa stroll through the country’s picturesque gardens.

time-read
2 mins  |
October - November, 2024
Co Gs Art Post, Gas Art Pas New CELSIOR Net Lay the show Neking ble e dh PATRON An TH Fotal 24 ANAR Romantics
Harper's Bazaar India

Co Gs Art Post, Gas Art Pas New CELSIOR Net Lay the show Neking ble e dh PATRON An TH Fotal 24 ANAR Romantics

Romcoms might not have prepared me for modern dating, but they offered a timeless sartorial guide to falling in love.

time-read
3 mins  |
October - November, 2024
Making a Case for India's Ingenuity
Harper's Bazaar India

Making a Case for India's Ingenuity

William Dalrymple says The Golden Road is an extraordinary story but also the most challenging book he has written in the last two decades.

time-read
4 mins  |
October - November, 2024
On My Playlist
Harper's Bazaar India

On My Playlist

Playback singer turned indie-pop artiste Dhee talks about music, identity, and empowering a new generation.

time-read
3 mins  |
October - November, 2024
Explicitly Bold
Harper's Bazaar India

Explicitly Bold

The latest lipstick range by Nars is designed to empower wearers with colour and confidence.

time-read
2 mins  |
October - November, 2024
Art in a Bottle
Harper's Bazaar India

Art in a Bottle

The Perfume Library founder Jahnvi Lakhota Nandan believes fragrances are meant to be liberated.

time-read
4 mins  |
October - November, 2024