<img src="https://magarticles.magzter.com/articles/7560/361643/5d42a8b988156/1564649520_loc.jpg"" owidth=1337 oheight=1401" style="height:629px; width:600px" />Las nuevas generaciones, y me incluyo, estamos viviendo en un mundo lleno de noticias verdaderamente preocupantes como que la tortuga carey est&aacute; pr&oacute;xima a desaparecer, o aquellas que hablan sobre el desgaste de la capa de ozono, y no mencionemos la parte en donde los rayos solares en lugar de aportarnos la tan necesitada vitamina D, ahora son propensos a da&ntilde;arnos. Pero, &iquest;qu&eacute; pasa cuando este problema llega a las industrias de la moda?, &iquest;c&oacute;mo pueden ellas aportar al planeta sin dejar de producir ganancias? Lynda Grose y Kate Fletcher, autoras del libro Gestionar la sostenibilidad en la moda crearon en su edici&oacute;n un decreto cuidadosamente documentado de c&oacute;mo los sistemas de producci&oacute;n en diferentes empresas textiles, marcas de renombre internacional y dise&ntilde;adores locales est&aacute;n creando un estilo de moda &eacute;tica o ecomoda, que va desde el renunciar al uso de pieles ex&oacute;ticas &ndash;o pieles en general&ndash; hasta promover campa&ntilde;as de recolecci&oacute;n de pl&aacute;stico en las playas para despu&eacute;s reciclarlo y convertirlo en piezas de uso diario. El enfoque que Grose y Fletcher le dan a la moda sustentable no es para nada irreal, lo &uacute;nico que se necesita es transformar la pr&aacute;ctica a la hora de la producci&oacute;n de productos y as&iacute; evitar el mayor desperdicio posible. Si bien el proceso de cambio no es algo que pueda darse de la noche a la ma&ntilde;ana, son los peque&ntilde;os detalles los que empiezan a hacer la diferencia. Cuando la Ciudad de M&eacute;xico sufri&oacute; una contingencia severa por los elevados niveles de poluci&oacute;n, la pregunta &ldquo;y t&uacute; &iquest;qu&eacute; hiciste por no contaminar hoy?&rdquo; abundaba en las redes sociales. Pero este cuestionamiento es algo que, en teor&iacute;a, deber&iacute;amos hacernos diario.<img src="https://magarticles.magzter.com/articles/7560/361643/5d42a8b988156/1564649542047.jpg"" owidth=1337 oheight=1620" style="height:606px; width:500px" />Para la realizaci&oacute;n de este art&iacute;culo tuve el honor de platicar con Mirva Trujillo, Brand Manager de Qaytu, una empresa de origen peruano 100% sostenible, y gracias a ella entend&iacute; que tanto las firmas como las personas en general, &uacute;nicamente debemos generar acciones que inspiren a alguien m&aacute;s a seguir el paso; me gusta llamarlo &ldquo;cadena de favores&rdquo;. Si est&aacute;s familiarizada con el filme sabr&aacute;s que el drama cinematogr&aacute;fico nada tiene que ver con la sustentabilidad, moda o estilo de vida de lujo, sin embargo, el punto de tenerlo como referencia es que el efecto domin&oacute; que provocan los actos humanos lleva a consecuencias ben&eacute;ficas o, en su defecto, ca&oacute;ticas. Para evitar el &uacute;ltimo resultado es importante que empecemos a crear conciencia en cuanto a lo que est&aacute; pasando a nuestro alrededor y que actuemos de manera r&aacute;pida, puesto que, en palabras de Trujillo: &ldquo;No tenemos otro planeta y est&aacute; en todos cuidarlo&rdquo;. Existen diferentes labores como el convertirte en una empresa de comercio justo con buenas pr&aacute;cticas, el uso de materiales org&aacute;nicos y, por supuesto, el encontrarle un ciclo de vida diferente al guardarropa que ya no utilizamos.<img src="https://magarticles.magzter.com/articles/7560/361643/5d42a8b988156/1564649559961.jpg"" owidth=489 oheight=651" style="height:666px; width:500px" />Julie Hidalgo Chedraui es una mexicana visionaria que logr&oacute; encontrar la intersecci&oacute;n perfecta entre lujo y contar nuevas historias con su tienda en l&iacute;nea Sale Chop Chop. &ldquo;Hoy d&iacute;a existe un mercado enorme de segunda mano en el sector del lujo&rdquo;, expresa Chedraui. Su historia comenz&oacute; trabajando para firmas como Chanel, Saint Laurent y Dolce &amp; Gabbana, en donde sus clientas no sab&iacute;an qu&eacute; hacer con lo que ya no les quedaba, nunca usaron o necesitaban vender para darle un giro a su armario. Bajo la premisa de las tres erres (reducir, reutilizar y reciclar), el luxury resale se convierte en una de las opciones m&aacute;s sostenibles de esta industria, dado a que tanto vender como comprar moda de segunda mano nos permite extender el periodo de vida de las prendas. De acuerdo con Chedraui, para conservar en perfecto estado cualquiera de nuestras piezas de lujo es imperativo mantenerlas en sus respectivas fundas y no exponerlas al sol para evitar la decoloraci&oacute;n. Asimismo, la tendencia de las compras en l&iacute;nea &ndash;que en la actualidad cada vez son m&aacute;s recurrentes&ndash; aporta tambi&eacute;n un beneficio a nuestro planeta. En una investigaci&oacute;n realizada por la Universidad de Carnegie Mellon, en Pensilvania, Estados Unidos, se dio a conocer que mediante el comercio electr&oacute;nico se utiliza menos energ&iacute;a primaria y se producen mucho menos emisiones de CO2 que la venta minorista tradicional, y si a esto se suma que tiendas en l&iacute;nea como la de Sale Chop Chop o Qaytu entregan sus productos en paquetes reciclados, puedo manifestar que el costo-beneficio para la preservaci&oacute;n del orbe podr&iacute;a ser mayor de lo que esperamos, &uacute;nicamente debemos preguntarnos: &iquest;qu&eacute; haremos por la Tierra hoy?

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