She might have started off as a beauty queen, but Amanda Leong has come a long way since those pageant days. Amanda, who was first runner-up in the Miss Universe Singapore competition in 2011 when she was just 18, went on to clinch the titles of Miss Cosmopolitan International 2011, Miss Singapore Tourism International 2011, and Miss Asean 2013.
This kick-started her modelling career, and she later launched her first business in the beauty and cosmetics space, including importing false eyelashes to Singapore. But don’t for a second assume that she’s “all rainbows and no steel”. Amanda says she’s “a lot grittier” than what most people think.
She shares: “I have never allowed myself to stay comfortable. I’ve always been a firm believer that you will receive what you put out to the universe!” This philosophy is clear, as you can tell that she is not one to stay idle.
Amanda, who has a bachelor’s degree in Social Science with a major in Psychology and Corporate Communications from Singapore Management University, went on to work at a public relations firm before deciding to quit to take care of her children full-time.
This story is from the April 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Looking Ahead
Here are three national policies that are making an impact on our lives.
How Did Some Of The World's Iconic Chronographs Become So Famous?
Karishma Tulsidas answers.
What Are Some Fun And Interesting Ways To Wear A Leather Jacket?
Lena Kamarudin answers.
Is My Adult Acne Caused By Hormonal Changes?
Quinn Chen answers.
Is It Ever A Good Idea To Engage In Online Discourse?
Sarah Bagharib answers.
Breaking Down The Benefits Of Hyaluronic Acid
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.