WOO QIYUN, 26, SUSTAINABILITY CONTENT CREATOR & CONSULTANT
IT’S OK TO BE AN “IMPERFECT” ENVIRONMENTALIST
“Being known as a climate activist means that people have a perception of what I’m like and what I stand for,” says 26-year-old Woo Qiyun. “When I go out to eat with a new group of friends, they want to know if I’m a vegan – I’m not, but I’m trying to be. People also ask me why I still use plastics sometimes, or why I still support certain brands.”
Qiyun, who holds a day job as a sustainability consultant at a decarbonisation company, takes a pragmatic approach towards these detractors. Through her Instagram account (@theweirdandwild), she shows the reality of being an environmentalist. “I started sharing experiences, such as having to take a plastic bag from the grocery store because I forgot to bring a reusable bag, or about how I struggle to find vegetarian food I enjoy because my body doesn’t process soy very well,” says Qiyun. “Through these posts, I hope to show that there is more than one way to be a climate activist, and you don’t have to be a purist to fight for environmental protection.”
Beyond offering an unfiltered view of life as a climate activist, The Weird and Wild – which was set up in 2018 – also serves as a repository for content related to sustainability and environmentalism. Qiyun says that her intention is to build climate literacy in Singapore, and to contextualise global events for a local audience. For example, one of her most popular posts is about a topic close to many Singaporeans’ hearts: bubble tea.
This story is from the April 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of Her World Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
Is my adult acne caused by hormonal changes?
Quinn Chen answers.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.
BREAKING DOWN THE BENEFITS OF HYALURONIC ACID
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
November favourites
Here are some of the must-haves you will not regret adding to your beauty shelf.
Against the rules
Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.
Is it ever a good idea to engage in online discourse?
Sarah Bagharib answers.
GO WITH THE FLOW
Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.