What's New With Fiona Xie?
Her World Singapore|April 2022
As it turns out, a lot. Since making a splash on the silver screen with Crazy Rich Asians in 2018, the tireless multi-hyphenate has been keeping busy with several personal projects, one of which involves investing in an up-and-coming tech start-up.
Chelsia Tan
What's New With Fiona Xie?

Actress, fashion influencer, art aficionado... It’s no secret that Fiona Xie is a woman of many diverse interests, but these days, she is first and foremost a businesswoman.

The one-time television starlet – whose popularity soared in the 2000s with leading roles in Channel 8 mandarin sitcom My Genie (2001), and home-grown idol drama, The Champion (2004) – has over the years pursued work in art, fashion and photography since announcing her retirement from acting in 2009.

Currently, the 40-year-old is focused on helping to grow Singapore-based start-up Treedots as one of its investors. Founded in 2017 as a surplus food marketplace for F&B businesses in Asia, the company has now expanded with a social commerce feature that allows consumers to purchase surplus groceries at up to 90 per cent off retail prices, as well as providing businesses with cold-chain logistics optimisation services to help improve supply chains.

In November last year, it was announced that Treedots had raised a Series A funding round of $11 million, which will go towards investing in its operations in Malaysia and other expansion plans in the region. Led by venture capital firms East Ventures and Amasia, a global firm focused on sustainability and climate solutions, it marked the start-up’s first significant round of seed venture capital funding.

But why Treedots? Fiona explains that she has always been interested in venture capitalism, and “how it helps early-stage businesses to grow and scale”.

This story is from the April 2022 edition of Her World Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the April 2022 edition of Her World Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HER WORLD SINGAPOREView All
What Are Some Watches That Double As Pieces Of Art?
Her World Singapore

What Are Some Watches That Double As Pieces Of Art?

The Bvlgari Fenice High Jewellery watch is a spell-binding expression of the Italian jeweller's audacious aesthetic.

time-read
2 mins  |
October 2024
Getting To The Seoul Of K-Beauty
Her World Singapore

Getting To The Seoul Of K-Beauty

The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.

time-read
4 mins  |
October 2024
My Super Power Is Saying No
Her World Singapore

My Super Power Is Saying No

It's 2009, and some 1.67 million Singaporeans are tuning into the two-hour finale of the hit Chinese language series The Little Nyonya, transfixed by the multi-generational saga of three Peranakan families.

time-read
6 mins  |
October 2024
New York State Of Mind
Her World Singapore

New York State Of Mind

Inspired by the Big Apple, Coach's new Times Square Tabby is an amalgamation of the city's love stories, both old and new.

time-read
1 min  |
October 2024
Building Safer Workplaces
Her World Singapore

Building Safer Workplaces

As an increasing number of workplaces are understanding the importance of mental health, we ask three leaders what it will take to move the needle to create environments where we can speak up, challenge the status quo, and have our needs met.

time-read
10 mins  |
October 2024
What Beauty Routine Should You Follow If You Have Eczema?
Her World Singapore

What Beauty Routine Should You Follow If You Have Eczema?

Quinn Chen, co-founder of Singapore beauty brand, Ice's Secret, answers.

time-read
2 mins  |
October 2024
A Mid-Career Change Is Not A Crisis
Her World Singapore

A Mid-Career Change Is Not A Crisis

A mid-career switch, while daunting, can be the key to unlocking a more fulfilling and aligned professional life.

time-read
6 mins  |
October 2024
It's Cool To Get Cold
Her World Singapore

It's Cool To Get Cold

Ice baths are popping up around Singapore, waiting for you to take the plunge.

time-read
6 mins  |
October 2024
Will joining a breast cancer support group help me with my healing journey?
Her World Singapore

Will joining a breast cancer support group help me with my healing journey?

Emily Goh, senior medical social worker, answers.

time-read
1 min  |
October 2024
PASSION FOR A CAUSE
Her World Singapore

PASSION FOR A CAUSE

Rebellion of the academic sort - runs in Anna Yip's blood. The deputy CEO of Singtel Singapore tells us how self-love, confidence, and a passion for tech guide her as she leads one of the nation's most established telecommunications companies into the future.

time-read
6 mins  |
October 2024