A PLACE WITH PERSONALITY

SO/ AUCKLAND remains true to the SO/ brand’s service ethos, personalized and localized hospitality that embodies the location’s definition of an exquisite and comfortable home

- DONG RONQUILLO

For the discerning well-traveled individual, staying in a superb hotels is a priority, but sometimes it can become a tiring blur of experience. While most accommodations have modern designs, functional amenities, and attractive features, only a few are really worth it to stay for more than a night. Such a hotel should be in a central location, have a well-thought-out design story, provide excellent service, and should be an experience in and of itself, elevating your whole trip to a new level. One such hotel that possesses these distinctions is SO/ Auckland in New Zealand.

When we arrived at SO/ Auckland, we were greeted with, “Hello fabulous people, welcome to our fabulous hotel.” Right there and then, I already knew that I chose the right hotel for our stay in Auckland. Opening its doors just about two years ago, SO/ Auckland is located by the city’s harbor, in the chic and bustling district of Britomart. The hotel is flanked by boutiques, restaurants, and exquisite views left, right, and center and just a few steps away is the Queen’s Wharf where you can take a breezy stroll by the water.