Dedication, Perfection, & Tradition Hennessy: A Lifestyle Of Excellence

Dedication, Perfection, & Tradition Hennessy: A Lifestyle Of Excellence

MONARCH takes you through the journey of developing the world’s leading cognac A conversation with Master Blender: Yann Fillioux as he discloses the Process, & History of developing the Hennessy brand & culture.

Lessons From the Master:

There are many who believe they understand the word mastery, some believe it’s dedication; other’s rely solely on mentorship. Few have a resume that embodies all elements and lesser understand how to master that alchemy, harness it, and execute it to create the perfect harmony it takes to be considered a Master Blender of the world’s premium spirit, Hennessy.

MONARCH:

Hello Mr. Yann, how were you introduced into this position, is it appointed/passed down through generations, or does the chosen one show some form of interest?

YANN FILLIOUX: Hello, it is very nice to meet you, and thank you for the opportunity to share some of my insight that I have learned throughout the years. At the age of 19 I began my training at Hennessy, at that time I was under the tutelage of my uncle Renaud Fillioux de Gironde. This training exerted for 10 years.

M: What would you say are the most important skills of a Master Blender?

YF: To be a Master Blender one must be a perfectionist in all they do. Possess a gifted palette as well as strong interest in quality.

M: What are some lessons learned?

YF: Learn from previous generations, improve on what they’ve done, leave the bad, and pass along the good to the next generation. Cognac’s unique spirit extends back in the 1800s and within that time so many have come and gone. This is not a trendy brand.

M: What is the most valuable lesson learned?