A Head For Beer
Man's World|November 2017

In this extract from his book The Indian Spirit: The Untold Story of Alcohol in India, Magandeep Singh outlines the history of beer in India.

A Head For Beer

THE STORY OF THE INDIA PALE ALE

Beer, as defined by the German Purity Law (or Reinheitsgebot, wrap your tongue around that!), which states that the brew should comprise only four ingredients—barley, water, yeast and hops—came to India for the first time with the British who were working for the East India Company. Barley wasn’t as common in our recipes as rice and millets. The garrisons posted in India as also the officers and other dignitaries all needed their rations and the only way was to have them shipped all the way from the Kingdom. It was hot, it was humid, and there was little by way of entertainment, unless one counted swatting malarial mosquitoes as a healthy pastime. Beer then wasn’t a luxury, it was a necessity.

Unfortunately beer, unlike spirits, is extremely fragile. Its composition doesn’t entirely inhibit bacterial spoilage in warm humid settings. A low alcoholic percentage means that the ecosystem isn’t strong enough to withstand an infection and consequent spoilage. Whiskies on the other hand, with their 40+ per cent alcohol content, are immune to such onslaughts. (So the moral of the moment, as one may conveniently be drawn to derive, is that if you don’t want bacteria eating up your insides, drink liquor!) So, much to the disappointment of the British stationed in India, the beer that turned up on Indian shores was mostly well past its prime—rancid, excessively sour, if not entirely smelly and rotten—and unfit for consumption. Which is why the British set themselves about to finding a way around this problem. They even tried making a mobile brewery, one aboard a ship, that could brew while at sea, but unfortunately that too didn’t work out. But it does go to show to what ingenious lengths man will go when deprived of something he truly wants.

This story is from the November 2017 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the November 2017 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MAN'S WORLDView All
The Winter Wishlist
Man's World

The Winter Wishlist

Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season

time-read
2 mins  |
November 2024
WEDDING GROOMING ESSENTIALS DERMAT EDITION
Man's World

WEDDING GROOMING ESSENTIALS DERMAT EDITION

7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season

time-read
3 mins  |
November 2024
Grooming
Man's World

Grooming

Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts

time-read
5 mins  |
November 2024
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
Man's World

FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER

13-year brand veteran William Besse talks business strategy, India-based insights and more

time-read
4 mins  |
November 2024
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
Man's World

LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS

The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style

time-read
1 min  |
November 2024
Are The Men Of Cricket Losing The Off-field Glam Game?
Man's World

Are The Men Of Cricket Losing The Off-field Glam Game?

At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train

time-read
4 mins  |
November 2024
Christian Louboutin's Great Indian Love Affair
Man's World

Christian Louboutin's Great Indian Love Affair

The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it

time-read
4 mins  |
November 2024
Distance Makes The Heart Grow Fonder
Man's World

Distance Makes The Heart Grow Fonder

Dont Believe Anyone When They Say Long Distance Relationships Dont Work

time-read
5 mins  |
November 2024
The travesty of a personal heartbreak
Man's World

The travesty of a personal heartbreak

From crying to coming to terms with heartbreak, we've all been there

time-read
4 mins  |
November 2024
Royal Enfield Goes Electric
Man's World

Royal Enfield Goes Electric

Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape

time-read
2 mins  |
November 2024