The BMW 3 Series has had a certain image for a long time. It is 'the' sporty luxury sedan and has been praised by owners and enthusiasts alike for having the perfect balance between sportiness, luxury and, lately, tech. The 3 Series then, was the car of choice for many of us who chose to drive themselves. But things are changing now. The worsening traffic in cities could be to blame and so, more customers at the lower end of the luxury car market just don't want to be driving themselves consistently.
Automakers have caught on to this. BMW's 2021 3 Series Gran Limousine was the first in the segment to offer a longer wheelbase for increased space and comfort in the rear seat, and a little over a year later, BMW has decided to go all in. With a mid-cycle refresh, the 3 Series regular wheelbase version will be offered only as the performance-oriented M340i while all other BMW 3 Series cars will be available solely in long-wheelbase form. We spend some time with the new 3 Series to know if it still delivers the driving thrills you associate with a 3 Series, while taking the game up by a notch, when it comes to the luxury and comfort on offer.
Design
This story is from the April 2023 edition of Man's World.
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This story is from the April 2023 edition of Man's World.
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