When brands get together, the result is often magic.
BACK IN THE DAY, EVEN more interesting than hearing about the last feature that the upcoming iPhone would tout was to discuss just how long the line for it went around a few blocks, with crazy stories of zany people who had camped out in the cold for days just to be among the first few to get their mitts on one just as it was launched. Then, a lot of the drama moved online. As brands started organising flash sales through websites or other online retail points, people would wait with baited breath all around the globe, and records would be made as to just how fast the few gazillion units got picked up in barely a few microseconds, or, fairly often, just how quickly a website crashed, unable to deal with the rush.
The iPhone line is not a thing any more, and even those online sales are far from anything so riotous. That said, there are still products that capture the world’s collective imagination, articles of desire that get our aesthetic goat so bad that we just have to have them, never mind the irrationality involved in the acquisition, both financial and emotional. Here are a few products that have recently been more coveted than Zeus’s lightning staff.
Casio G-Shock GMW B5000
This story is from the June 2018 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2018 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless
