Electric Storm
Man's World|July 2021
With the e-tron 55 quattro, Audi is bringing high-tech, high-end electric mobility to India. The future is here
Sameer Kumar
Electric Storm

As someone who writes about cars for a living, I sometimes think about how things may have fallen into a rut; so many auto journalists seem to write and rewrite the same old cliches, re-working the same tired old lines to fit new cars. With a fair bit of chest puffery and bravado threw in for good measure. For those keen on portraying ‘the hard man of motoring journalism’ image, it’s fashionable to bemoan the passing of the manual transmission, which ostensibly provides more control than any automatic. Hotshoe, rocket-boy road testers are wont to dismiss things like anti-lock brakes and traction control as mere impediments to going faster and getting sideways. And then there’s the rhetoric about engines. We hack love writing about engines; we exult in the glory of screaming, high-revving V6s and howling, turbocharged V8s. We dismiss inline-fours as being a bit working class and, of course, we worship V12s at the altar of performance. And that brings us to the new Audi e-tron 55 Quattro. Because it simply doesn’t have an engine. None, whatsoever.

The 5-seater e-tron all-electric SUV doesn’t have an internal combustion engine under the hood, but what it does have is notone but two electric motors — one each for the front and rear axles — for a combined peak output of 300kW (402 horsepower) and 664Nm of torque. For anyone who’s ever thought electric cars are probably a bit dull and a bit slow, you need to get inside an e-tron 55, put it in ‘Dynamic’ mode, and floor the throttle; acceleration is instant and neck-snapping, and a bit shocking the first time you experience it.

This story is from the July 2021 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the July 2021 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MAN'S WORLDView All
The Winter Wishlist
Man's World

The Winter Wishlist

Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season

time-read
2 mins  |
November 2024
WEDDING GROOMING ESSENTIALS DERMAT EDITION
Man's World

WEDDING GROOMING ESSENTIALS DERMAT EDITION

7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season

time-read
3 mins  |
November 2024
Grooming
Man's World

Grooming

Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts

time-read
5 mins  |
November 2024
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
Man's World

FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER

13-year brand veteran William Besse talks business strategy, India-based insights and more

time-read
4 mins  |
November 2024
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
Man's World

LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS

The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style

time-read
1 min  |
November 2024
Are The Men Of Cricket Losing The Off-field Glam Game?
Man's World

Are The Men Of Cricket Losing The Off-field Glam Game?

At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train

time-read
4 mins  |
November 2024
Christian Louboutin's Great Indian Love Affair
Man's World

Christian Louboutin's Great Indian Love Affair

The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it

time-read
4 mins  |
November 2024
Distance Makes The Heart Grow Fonder
Man's World

Distance Makes The Heart Grow Fonder

Dont Believe Anyone When They Say Long Distance Relationships Dont Work

time-read
5 mins  |
November 2024
The travesty of a personal heartbreak
Man's World

The travesty of a personal heartbreak

From crying to coming to terms with heartbreak, we've all been there

time-read
4 mins  |
November 2024
Royal Enfield Goes Electric
Man's World

Royal Enfield Goes Electric

Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape

time-read
2 mins  |
November 2024