Lexus Electrified
Man's World|January 2022
The auto giant provided a window into its carbon-neutral future through American artist Germane Barnes’ installation at Design Miami 2021
Alshaar Khan
Lexus Electrified
Did you know Muhammad Ali declared that he won't go to Vietnam, right here, rhetorised my Lexus-operating chuaffeur, Earl, as we entered South Beach, Miami. He had migrated from the Netherlands to Miami more than four decades back, and on the ride from the airport to my hotel, he gave me a romanticised account of the city's evolution. Soon, it dawned upon me that Miami was a consistent backdrop in Ali's fight for racial integration and his opposition to being unfairly drafted into military service for the Vietnam War.

So, it was only fitting that my first visit to Miami was marked by another African-American's show-stopping antics, at the Design Miami international design fair. Germane Barnes, an assistant professor at the University of Miami, was the brain behind auto giant Lexus' ON/ installation, inspired by the carmaker's LF-Z Electrified Concept car. The wireframe sculpture introduces new principles to the brand's ethos, and is aimed at achieving carbon neutrality through the ongoing electrification in its vehicle lineup.

According to Barnes, the idea behind a wireframe sculpture was to create a dramatic installation through minimal materials and transport emissions. Shipping a physical car across the globe goes against trying to build a carbon-neutral future, he told the media during a private dinner hosted by Lexus on the eve of the unveiling. Swings suspended underneath white arches stood at each end of the sculpture, which, Barnes said, are meant to symbolise that we're marching forward into this new future while also nodding to Miami's art deco architecture.

This story is from the January 2022 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 2022 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MAN'S WORLDView All
The Winter Wishlist
Man's World

The Winter Wishlist

Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season

time-read
2 mins  |
November 2024
WEDDING GROOMING ESSENTIALS DERMAT EDITION
Man's World

WEDDING GROOMING ESSENTIALS DERMAT EDITION

7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season

time-read
3 mins  |
November 2024
Grooming
Man's World

Grooming

Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts

time-read
5 mins  |
November 2024
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
Man's World

FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER

13-year brand veteran William Besse talks business strategy, India-based insights and more

time-read
4 mins  |
November 2024
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
Man's World

LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS

The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style

time-read
1 min  |
November 2024
Are The Men Of Cricket Losing The Off-field Glam Game?
Man's World

Are The Men Of Cricket Losing The Off-field Glam Game?

At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train

time-read
4 mins  |
November 2024
Christian Louboutin's Great Indian Love Affair
Man's World

Christian Louboutin's Great Indian Love Affair

The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it

time-read
4 mins  |
November 2024
Distance Makes The Heart Grow Fonder
Man's World

Distance Makes The Heart Grow Fonder

Dont Believe Anyone When They Say Long Distance Relationships Dont Work

time-read
5 mins  |
November 2024
The travesty of a personal heartbreak
Man's World

The travesty of a personal heartbreak

From crying to coming to terms with heartbreak, we've all been there

time-read
4 mins  |
November 2024
Royal Enfield Goes Electric
Man's World

Royal Enfield Goes Electric

Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape

time-read
2 mins  |
November 2024