Lexus Electrified
Man's World|January 2022
The auto giant provided a window into its carbon-neutral future through American artist Germane Barnes’ installation at Design Miami 2021
Alshaar Khan
Lexus Electrified
Did you know Muhammad Ali declared that he won't go to Vietnam, right here, rhetorised my Lexus-operating chuaffeur, Earl, as we entered South Beach, Miami. He had migrated from the Netherlands to Miami more than four decades back, and on the ride from the airport to my hotel, he gave me a romanticised account of the city's evolution. Soon, it dawned upon me that Miami was a consistent backdrop in Ali's fight for racial integration and his opposition to being unfairly drafted into military service for the Vietnam War.

So, it was only fitting that my first visit to Miami was marked by another African-American's show-stopping antics, at the Design Miami international design fair. Germane Barnes, an assistant professor at the University of Miami, was the brain behind auto giant Lexus' ON/ installation, inspired by the carmaker's LF-Z Electrified Concept car. The wireframe sculpture introduces new principles to the brand's ethos, and is aimed at achieving carbon neutrality through the ongoing electrification in its vehicle lineup.

According to Barnes, the idea behind a wireframe sculpture was to create a dramatic installation through minimal materials and transport emissions. Shipping a physical car across the globe goes against trying to build a carbon-neutral future, he told the media during a private dinner hosted by Lexus on the eve of the unveiling. Swings suspended underneath white arches stood at each end of the sculpture, which, Barnes said, are meant to symbolise that we're marching forward into this new future while also nodding to Miami's art deco architecture.

This story is from the January 2022 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 2022 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MAN'S WORLDView All
You Probably Don't Have ADHD
Man's World

You Probably Don't Have ADHD

Self-diagnosing your mental health may send you down a rabbit hole. But perhaps, we are NOT all mad here!

time-read
4 mins  |
June 2024
The Silent Killer
Man's World

The Silent Killer

The captain of the winning IPL team, the Kolkata Knight Riders. A key ingredient in India's credible performance in the 2023 ICC World Cup. Shreyas lyer's established himself as a formidable player on a national scale. But at 29, the cricketer, in his most personal chat yet, tells us that he's only just getting started

time-read
9 mins  |
June 2024
A Beginner's Guide To Trekking
Man's World

A Beginner's Guide To Trekking

To escape the scorching heat of the Indian summer, push yourselves out of your comfort zone by going on a trek

time-read
3 mins  |
June 2024
Can Fragrances Help You Grieve?
Man's World

Can Fragrances Help You Grieve?

Grief has no timeline, but a fragrance can help you accept the loss, and celebrate the life of the person you lost

time-read
5 mins  |
June 2024
Siddhant Chaturvedi's Summer Essentials
Man's World

Siddhant Chaturvedi's Summer Essentials

Siddhant Chaturvedi, who was last seen in the 2023 coming-of-age drama Kho Gaye Hum Kahan along with Ananya Panday, and Adarsh Gourav, is gearing up for his next release, Yudhra. But apart from being an actor, the 31-year-old is also a wordsmith and a musician who now also has an Instagram dedicated to his musings. We caught up with the man of many talents to talk about love, passion, and things that chills his dil when the mercury is rising!

time-read
2 mins  |
June 2024
TRACKING TIME VERDANT VISIONS
Man's World

TRACKING TIME VERDANT VISIONS

The Top Green-Hued Watches of '23-'24

time-read
9 mins  |
June 2024
"IF I'M LIVING, I MUST FEEL THAT I'M ALIVE!"
Man's World

"IF I'M LIVING, I MUST FEEL THAT I'M ALIVE!"

The restored version of Shyam Benegal's 1976 film Manthan, after its Cannes premiere, got a nation-wide release earlier this month earning a new-generation audience. And Benegal, one of the most influential Indian filmmakers of all time, who turns 90 this year, is in no mood to hang up his boots

time-read
8 mins  |
June 2024
An Expert Guide To Treating Acne in Men
Man's World

An Expert Guide To Treating Acne in Men

As June is the Acne Awareness month, here's a dermatologist-approved skincare guide to deal with adult acne in men

time-read
5 mins  |
June 2024
The History Of Eye-Glasses
Man's World

The History Of Eye-Glasses

From Nero's Emerald to Superman's Specs

time-read
3 mins  |
June 2024
Range Rover House Debuts in India
Man's World

Range Rover House Debuts in India

The British luxury SUV brand also took the opportunity to debut its history-making made-in-India Range Rover and Range Rover Sport models, in conversation with Lennard Hoornik, JLR Chief Commercial Officer

time-read
9 mins  |
June 2024